Analysts reviewing document scans in a BETALEN AI data operations centre

About us

BETALEN AI — enterprise engineering meets artificial intelligence.

BETALEN AI is the rebranded identity of Betalen Technology, run and operated by Betalen Technology India Pvt Ltd in Hyderabad, India. Our journey began in January 2021 with research AI labs focused on data science and analytics. In March 2021, Betalen Technology acquired Hyderabad-based Regis IT Software Solutions, an application development and production support company. Today, we bring enterprise software engineering, ongoing client support and AI-powered data solutions together, with more than 200 solutions delivered worldwide.

Founded in Hyderabad
2021
Solutions delivered
200+
Trained specialists
640+
Delivery centres
6

Our story

From Betalen Technology to BETALEN AI

Betalen Technology began its research AI lab journey in January 2021, with a focus on data science, analytics and practical enterprise solutions. Based in Hyderabad's Hi-Tech City, our work connects dependable software engineering with the clean, structured data that AI models need.

In March 2021, Betalen Technology acquired Regis IT Software Solutions, a Hyderabad-based application development and production support company. This acquisition brought an application engineering and support foundation into our broader technology offering, connecting the development of business applications with the responsibility of keeping them reliable in production.

Betalen Technology has since rebranded as BETALEN AI to reflect our expanded focus on artificial intelligence, GenAI, data engineering and intelligent enterprise applications. The operating company remains Betalen Technology India Pvt Ltd. Our identity has evolved, while application development and client support remain central to our work.

Today, our focus is AI-based data training: we source, label, validate and deliver the training datasets behind computer vision, NLP, speech and document-understanding models. Alongside that, our portfolio spans managed data pipelines, AI agents, analytics platforms and enterprise application modernisation. From Hyderabad, we support clients across India and international markets, bringing software delivery, data quality and ongoing operational support into one engagement.

Company milestones

Our evolution

  1. January 2021

    Research and analytics roots

    Betalen Technology starts its research AI lab journey in Hyderabad, focused on data science, analytics and business technology solutions.

  2. March 2021

    Regis IT acquisition

    Betalen Technology acquires Regis IT Software Solutions, Hyderabad, bringing application development and production support into its service portfolio.

  3. Brand evolution

    Rebranded as BETALEN AI

    The Betalen Technology brand becomes BETALEN AI, reflecting an AI-focused direction while retaining its enterprise engineering and client support foundation.

  4. 2025

    100 employees strong

    Our headcount reaches 100 — annotators, data engineers, AI/ML specialists, QA and support staff dedicated to AI-based data training and enterprise delivery.

Engineering & client support

From application delivery to dependable daily operations

Building on Regis IT's application development and production support roots, BETALEN AI supports the full lifecycle of enterprise software.

01 / Development

Business applications built to evolve

Custom web applications, enterprise portals, APIs and integrations for ERP, CRM and SaaS workflows. Our approach connects requirements, architecture, implementation, testing and release planning with the client's business priorities.

02 / Production support

Support beyond the go-live date

Application monitoring, incident triage, defect resolution, root-cause analysis and maintenance. Support coverage, escalation paths and response targets are agreed for each engagement, with attention to business-critical workflows.

03 / Modernisation

A practical path from legacy to AI

Legacy application upgrades, cloud migration and database transitions across SQL Server, Oracle and PostgreSQL, alongside AI and LLM integrations. We plan validation and cutover around the continuity needs of each client.

Client relationships built on continuity

For clients with existing applications, our support approach starts with a review of the system, documentation, dependencies and current priorities. Knowledge transfer, a prioritised maintenance backlog and regular service reviews help connect ongoing support with future improvements. The BETALEN AI rebrand represents a broader capability offering, not a move away from application development or production support.

How we think

Three commitments we do not trade away

Principle 01

Accuracy is measured, not claimed

Every delivery ships with a quality report: sampled audit accuracy, inter-annotator agreement and a breakdown of rejected records. If a batch misses the agreed threshold, we rework it at our cost.

Principle 02

Your data stays yours

Isolated project environments, NDAs for every worker, no cross-client reuse and no model training on client data. On request we work entirely inside your VPC or secure facility.

Principle 03

People are paid properly

Our annotators are salaried employees, not piece-rate gig workers. Fair pay lowers turnover, and low turnover is the single strongest predictor of label quality over time.

Capability

Domains we work in every day

Computer vision

Bounding boxes, polygons, keypoints, semantic and instance segmentation, 3D cuboids and LiDAR point clouds.

Natural language

Intent and entity tagging, sentiment, summarisation pairs, instruction tuning sets and multilingual parallel corpora.

Speech & audio

Transcription, diarisation, phonetic alignment, accent tagging and wake-word collection.

Documents

Invoices, KYC packs, medical claims, shipping manifests, deeds and legacy scanned archives.

Tabular & records

CRM and ERP migration, product catalogue normalisation, deduplication and entity resolution.

Model evaluation

Red-teaming prompts, preference ranking, factuality checks and human eval rubrics for LLM releases.

Data science & analytics

Predictive modelling, dashboards, KPI frameworks, A/B test design and production monitoring.

AI agents & GenAI

Custom agent prototypes, RAG pipelines, LLM fine-tuning and workflow automation.

Cloud data engineering

AWS, Azure and GCP pipelines, data factory orchestration, CDK/Terraform and lakehouse architecture.

Application development

Enterprise web applications, APIs, ERP and CRM integrations, SaaS platforms and maintainable full-stack solutions.

Production support

Incident investigation, defect fixes, performance review, release support and planned application maintenance.

Legacy modernisation

Application upgrades, cloud transitions and SQL Server, Oracle and PostgreSQL migration with validation and cutover planning.

Why Hyderabad

A deep tech hub at the heart of India's AI corridor

Hyderabad gives us access to one of India's densest concentrations of engineering talent, research institutions and enterprise data centres. The city is home to major AI/ML communities, universities and a thriving startup ecosystem, which makes it an ideal base for building research labs and scaling delivery teams.

Our Hi-Tech City office functions as the command centre for programme management, quality assurance, security review and client success, while our distributed pods handle annotation, validation and engineering delivery around the clock.

Global reach, Indian roots

  • Headquarters and research labs in Hyderabad, India
  • Delivery pods across India, USA, Singapore, Vietnam and the Middle East
  • 200+ client solutions across fintech, health, retail, logistics, manufacturing and autonomy
  • ISO-aligned security practices and GDPR/SOC-2 aware workflows

Founder

Meet the founder

Durga Prasad Baghuthu, Founder and CEO of BETALEN AI

Durga Prasad Baghuthu

Founder & Chief Executive Officer

Hyderabad, India

Software ArchitectFull-Stack .NETDevOps & CloudAI / Prompt Engineering

"A decade of turning complex business problems into scalable, cloud-native systems — now blending classic enterprise architecture with AI-assisted engineering."

Durga Prasad Baghuthu founded BETALEN AI inside Betalen Technology India Pvt Ltd in January 2021 with a simple intention: make high-quality, ethically sourced training data accessible to every AI team, not just the handful of labs that can afford in-house data factories. With 20+ years of industry experience spanning enterprise software architecture, full-stack .NET engineering, DevOps and cloud platforms, he has shipped mission-critical systems for banking, healthcare, retail and manufacturing clients across the globe.

He leads the company's research agenda personally — from annotation quality science and RLHF pipelines to agentic automation and enterprise AI adoption — and stays hands-on in architecture reviews with client engineering teams.

20+ years

Enterprise software architecture and cloud engineering

60+ solutions

Delivered for clients across 5 continents since 2021

640+ specialists

Team built and trained across 5 countries

Cloud certified

Azure & AWS architecture, IaC and DataOps practitioner

Intentions & goals

  • Build the most trusted data supply chain for AI — measurable accuracy, no hidden subcontracting.
  • Create 1,000 fair-paid, skilled AI data jobs across India and Southeast Asia by 2028.
  • Open a low-resource language dataset programme so smaller languages are represented in frontier models.
  • Make enterprise AI adoption practical for mid-market firms through agents, EMS/ERP intelligence and analytics.
  • Keep client data sovereign: isolated environments, zero cross-client reuse, no training on client data.

Leadership

A global leadership bench

Our leaders sit close to the clients they serve — across Canada, the USA, the UK, the Middle East, Singapore, Vietnam and India — so programmes run in local hours, local languages and local compliance regimes.

Sandra Whitfield, VP, North America Delivery at BETALEN AI

Sandra Whitfield

VP, North America Delivery

Toronto, Canada

18 years in enterprise data programmes for banking and insurance. Runs our Canadian delivery desk, bilingual data operations and SOC-2 audit readiness.

Wei Lun Tan, Head of APAC & Partnerships at BETALEN AI

Wei Lun Tan

Head of APAC & Partnerships

Singapore

Ex-platform engineering lead for a regional super-app. Builds our APAC partner network, model-evaluation programmes and data residency architecture.

Khalid Al-Mansoori, Regional Director, Middle East at BETALEN AI

Khalid Al-Mansoori

Regional Director, Middle East

Dubai, UAE

Two decades across telecom, energy and government digital transformation. Leads Arabic-language datasets, GCC compliance and public-sector engagements.

Erica Donovan, Chief Growth Officer at BETALEN AI

Erica Donovan

Chief Growth Officer

Austin, USA

Scaled two AI infrastructure startups from seed to Series C. Owns US enterprise accounts, LLM evaluation partnerships and go-to-market strategy.

Dr. Meera Iyer, Head of AI Research Labs at BETALEN AI

Dr. Meera Iyer

Head of AI Research Labs

Hyderabad, India

PhD in machine learning with published work in multilingual NLP. Directs our research lab, RLHF methodology and annotation quality science.

James Holloway, Director, Data Operations at BETALEN AI

James Holloway

Director, Data Operations

London, UK

Built managed-services delivery for a global BPO. Owns throughput, SLA governance and the audit framework behind every dataset we ship.

Nguyen Minh Quan, Delivery Lead, Southeast Asia at BETALEN AI

Nguyen Minh Quan

Delivery Lead, Southeast Asia

Ho Chi Minh City, Vietnam

Manages 50+ trained annotation specialists across Vietnam, focused on computer vision, document AI and 24-hour turnaround pods.

Need labelled data by next sprint?

Send us a spec, a schema, or a handful of raw files. We return a pilot batch of 1,000 records with a quality report within five working days — free of charge.

info@betalen.in